Hail: Well-used celebrities

Best Buy, wisely, doesn't get in the way of Amy Poehler¿s comic charm; she asks a salesdude whether "LTE" is contagious and "can I use a dongle with this?" Its improvisational feel and genuine wit make the big-box retailer seem more likable. Bud Light pulls Stevie Wonder out of its hat for its series about superstitions. Paul Rudd and Seth Rogen sparkle for Samsung. This year's patriotic Chrysler ad (for Jeep) uses Oprah Winfrey, pretty well, in the Clint Eastwood role.

February 3, 2013