Juneau's 102-year-old Palace Theater revitalized by new brewery

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JUNEAU, Alaska - A new brewery in downtown Juneau is revitalizing a vacant 102-year-old building once billed as “Alaska's prettiest theater."

The Palace Theater has been without a tenant for decades, but is now in the process of getting a complete renovation by the Devil’s Club Brewing Company. The co-founders plan to use the old theater as a tap room and the former bank below it as the brewery.

“[The Palace Theater] was one of the first social gatherings in downtown Juneau, and we wanted to bring that vibe back to the building,” said co-founder Evan Wood.

Wood said the business has been in the works for four years, and the venture began to gain momentum after a successful Kickstarter campaign launched in mid-2016. The young entrepreneurs were able to crowdsource $29,321 in funding from 331 backers.

According to Wood, their desire to bring new investment into downtown Juneau’s historic district is part of a larger effort from the next generation.

“I really think that this is an exciting time for Juneau,” said Wood. “I think that there are a lot of young people doing a lot of exciting things. There's a lot of people in their late 20s coming back to the town they love.”

The co-founders hope to have the brewery open before the first cruise ship docks for the summer.

Watch the story of their renovation above.



 
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