Kia'’s Superman-inspired Optima Hybrid sedan

Built in conjunction with DC Comics and “Super Street” magazine, this show car was created to raise awareness for DC Entertainment’s charitable drive “"We Can Be Heroes."” The “Heroes” relief effort aims “to bring help and hope to people affected by drought and famine in the Horn of Africa,” Kia said in a statement. This includes Somalia, Kenya, and Ethiopia.

February 6, 2013