The must-have souvenirs at the Olympic games are different every year, but when it comes to the must-have item at the Sochi Olympics, it can be summed up in two words: rainbow gloves.
At the 2010 Winter Olympics Vancouver, the "it" item was a pair of red Canada mittens. In Sochi, the rainbow gloves—with the colors of the Olympic rings spread across the fingers—are selling in the thousands every day.
One reason for their popularity is that they’re one of the only items that's actually reasonably priced.
From early in the morning until late at night, the official merchandise store at the Olympic Park is packed. Hot-ticket items include stuffed animals and of course Russian dolls. But the rainbow gloves only cost abou $15 dollars.
For just about anything else, you might have to dip into that rainy day fund: a t-shirt goes for $50 minimum, while hooded sweatshirts start at $150.
And if you want a jacket, that'll cost you at least $8500 Russian rubles, or about $250.
Despite the costs, people continue to line up and buy everything they can get their hands on.
“No, it's not cheap,” said Wisconsin’s Mary Dudek, “but the price to bring home a little piece of the Olympics for those who unfortunately couldn't be here, it's something I just feel like I have to do."