Commercials encouraging tourists to visit Alaska are appearing on broadcast television for the first time more than three decades.

Four ads promoting tourism in Alaska, including a first-ever commercial dedicated solely to winter travel, are being rotated during morning and evening news shows on ABC, NBC and CBS.

Kathy Dunn, the state's tourism marketing director, says it's exciting to be back on network television.

The ads on network TV are running about $1.2 million. Overall, the state's budget is $6 million.

The last time a state tourism ad was on national broadcast television was one commercial during the 1982 Super Bowl, a placement that cost the state $324,000.

Dunn says an ad for the next Super Bowl would cost $3.8 million.