JUNEAU, Alaska -

A new group has formed to speak out against the proposed Pebble Mine project.

Bristol Bay United seeks to highlight the risks it sees associated with the project, near the headwaters of a world-premier salmon fishery, and to urge action by the U.S. Environmental Protection Agency to protect salmon in the region.

The group was formed by leaders of Trout Unlimited in Alaska, the Bristol Bay Native Corp. and Bristol Bay Regional Seafood Development Association.

Its executive director, Shoren Brown, says it's unique to have this collection of interests come together in a unified voice.

He says TV ads from Bristol Bay United are scheduled to begin a three-week, statewide run starting Thursday. This comes as EPA works to finalize an assessment of large-scale mining in the Bristol Bay region.