NEW YORK—Sarah Palin, the former Alaska governor and U.S. vice presidential candidate, is largely responsible for NBC’s "Today" morning show repelling a challenge from Katie Couric.
The Nielsen ratings company said Monday that “Today” beat ABC's "Good Morning America" in the ratings last week by a margin of 210,000 viewers. That's one week after the gap between the two shows shrank to 119,000, the smallest in seven years.
Two weeks ago, "Good Morning America" beat the "Today" show on Tuesday. But Palin turned that around emphatically.