I Just Work Here

Do job titles mean anything anymore?

Chief Twitter officers? Are you kidding? Experts say the more specific the title, the better for all of us

There was a time when job titles were simple. You were either "the boss" or "not the boss."

That has changed dramatically now that we have fancy things such as workers rights and business cards and egos.

Some companies are staffed by small armies of vice presidents. There are chief Twitter officers, brand strategy gurus and senior elbow-nibbling advisers. (I may have made that last one up.)

Heck, if I had my druthers, my title would be Illustrious Workplace Wisdom Dispenser King, instead of "not the boss."

While impressive-sounding job titles can be nice to have, a loyal reader asks: "Which job titles actually mean something in the work world and which ones actually mean something valuable to future employers?"

It's a tough question. When done right, a nontraditional job title can describe a person's skills with greater specificity, making that person's role at a company clearer and enhancing his or her marketability.

Matt Casey, head of Matt Casey Career Coaching in Cambridge, Mass., explained that a title such as "marketing manager" is too vague in an age when clients want to know what you do and recruiters might be seeking a certain type of talent. A better description would be "product marketing manager in women's health and diagnostics."

"The nature of work has changed," Casey said. "Things are much more specific. Something like a 'social media expert' doesn't tell me anything."

Jeff Giles is vice president of business development at Internet marketing company First Impressions Interactive. While that title sounds impressive, he actually owns the place.

"At the end of the day, what I'm really doing is business development, and that's what makes sense for a title," Giles said. "For me, it's better than throwing something like 'founder' out there."

That's a pragmatic — and I think, smart — approach to titling. However, companies often dole out impressive-sounding titles just to boost workers' egos or in lieu of pay raises.

Some companies are also adding a little humor or edginess to titles, a reasonable idea but one that may not help the employee in the long run.

Giles said he recently received an email from a "chief rainmaking officer."

"I thought, 'OK, I'm going to take that as though this is the guy who brings in the dollars,'" Giles said. "But let's say that company goes under and he leaves — I don't know what you do with that title."

Title inflation similarly can cause problems for the worker and the employer.

If the worker is seeking another job, an inflated title might land him an interview for a job for which he is wildly underqualified. And networking sites including LinkedIn make it easy for potential employers to figure out a person's place in a company, regardless of title. No recruiter's going to be impressed by someone carrying a title that overstates his or her abilities.

For the employer, inflating employee job titles can lead to legal problems.

Irving Geslewitz, a labor and employment attorney with the Chicago-based firm Much Shelist, said confusion arises when employees' titles don't match job duties.

"What happens is, you might give people an inflated title and pay them a salary and just assume it doesn't matter how many hours they work and that they're exempt (from wage and hour laws)," Geslewitz said. "You give someone a title like chief Twitter officer and think that makes him an executive or managerial-level employee. But the test for whether someone is exempt from being paid overtime has nothing to do with the title. It depends on the duties the person has."

He said companies can be audited by the state or federal labor department and can get in trouble if they have people working under titles that don't line up with their duties — particularly if the trumped-up titles are being used to skirt state and federal wage and hour laws.

"If you're an enterprising plaintiff lawyer, you can get a class-action case going and say, 'You're classifying this group of employees who all have similar characteristics as exempt when they're really not exempt,'" Geslewitz said. "Then the company owes the overtime. It's sort of like a cottage industry, because it can be so lucrative and it's so easy for a company to fall into doing something like that."

Given how routine grandiose titles have become, Geslewitz said its wise for any organization to review how its employees are being paid: "If you're treating them like salary-exempt employees and not paying them overtime, maybe it's worth having an outside counsel take a look and evaluate these jobs to make sure they're not misclassified."

I, for one, am accurately classified as "not the boss," both at work and at home. But that doesn't mean a man can't dream.

Someday they'll dub me Illustrious Workplace Wisdom Dispenser King.

And it will mean nothing to anyone, but everything to me.

TALK TO REX: Ask workplace questions — anonymously or by name — and share stories with Rex Huppke at ijustworkhere@tribune.com, like Rex on Facebook at facebook.com/rexworkshere and find more at chicagotribune.com/ijustworkhere.
ct-biz-0416-work-advice-huppke-20120415
Photo Gallery: Aerial Views of Yukon River Ice Jam » Photo Gallery: Aerial Views of Yukon River... 2013 Gold Nugget Triathlon » 2013 Gold Nugget Triathlon Photos: Pavlof Volcano Erupting » Photos: Pavlof Volcano Erupting Spenard Farmer's Market Kicks Off 4th Season » Spenard Farmer's Market Kicks Off 4th Season Trekkies at the museum » Trekkies at the museum Bike to Work Day 2013 » Bike to Work Day 2013 Photo Gallery: Pamyua Plays for ANHC Crowd on Mother's Day » Photo Gallery: Pamyua Plays for ANHC Crowd on... Photo Gallery: Faster Than a Falcon 5k Run » Photo Gallery: Faster Than a Falcon 5k Run Photos: 'Back to the Future' DeLorean Replica » Photos: 'Back to the Future' DeLorean Replica Photo Gallery:  Back to the Future DeLorean Visits Alaska » Photo Gallery: Back to the Future DeLorean... Photo Gallery: APD Medals of Valor and Shield Awards » Photo Gallery: APD Medals of Valor and Shield... 13th Annual Bike for Women » 13th Annual Bike for Women Great Alaska Aviation Gathering Celebrates 16 Years » Great Alaska Aviation Gathering Celebrates 16... Photo Gallery: Commissioning of the USS Anchorage » Photo Gallery: Commissioning of the USS... Photo Gallery: 22nd Annual Salmon Run 2K, 5K and 10K » Photo Gallery: 22nd Annual Salmon Run 2K,... Photo Gallery: Walk and Roll for Hope 2013 » Photo Gallery: Walk and Roll for Hope 2013 Photos: On Board The USS Anchorage » Photos: On Board The USS Anchorage NYO 2013, Day 3 (More Photos) » NYO 2013, Day 3 (More Photos) Denali Base Camp » Denali Base Camp NYO 2013: Day 3: One-Foot High Kick, Seal Hop, Alaska Native Dance Performances, and Closing Ceremonies » NYO 2013: Day 3: One-Foot High Kick, Seal... Heart Run 2013 » Heart Run 2013 Native Youth Olympics Day 2: One Hand Reach and Two Foot Kick » Native Youth Olympics Day 2: One Hand Reach... Photo Gallery: Clark Mishler's 'Portrait Alaska' » Photo Gallery: Clark Mishler's 'Portrait... Photos: NYO 2013: Day 1 » Photos: NYO 2013: Day 1 Unalakleet Clean Water Struggle » Unalakleet Clean Water Struggle Slush Cup 2013 (part 2) » Slush Cup 2013 (part 2) Slush Cup 2013 (Part 1) » Slush Cup 2013 (Part 1) Newborn Reindeer Calves at the Palmer Reindeer Farm » Newborn Reindeer Calves at the Palmer... Piuraagiaqta 2013: Barrow's Spring Festival » Piuraagiaqta 2013: Barrow's Spring Festival Giant Pacific Octopus Eggs Hatching » Giant Pacific Octopus Eggs Hatching 2013 Arctic Man » 2013 Arctic Man 20th Alaska Custom Cycle Show » 20th Alaska Custom Cycle Show Hand Counting Write-In Votes: Ernie Hall vs. Nick Moe » Hand Counting Write-In Votes: Ernie Hall vs.... Food Truck Carnival in Spenard » Food Truck Carnival in Spenard Rage City Rollergirls » Rage City Rollergirls Photos: Deadly Shooting in Fairview, Anchorage Police Officers Involved » Photos: Deadly Shooting in Fairview,... Photos: 2013 Municipal Election » Photos: 2013 Municipal Election Photo Gallery: Helo-1 and Crash Victims » Photo Gallery: Helo-1 and Crash Victims Ida'ina Gathering 2013 at Dena'ina Center » Ida'ina Gathering 2013 at Dena'ina Center The 2013 Sportsman Show » The 2013 Sportsman Show Photo Gallery: 2013 'Choose Respect' March in Anchorage » Photo Gallery: 2013 'Choose Respect' March in... Photo Gallery: Food Bank of Alaska's Canstruction 2013 » Photo Gallery: Food Bank of Alaska's... Funeral Service for Fallen VPSO Thomas Madole Held in Anchorage » Funeral Service for Fallen VPSO Thomas Madole... Kali, Orphaned Polar Bear Cub, at Alaska Zoo » Kali, Orphaned Polar Bear Cub, at Alaska Zoo Photo Gallery: Alaska State Troopers Armored Vehicles » Photo Gallery: Alaska State Troopers... World Baseball Classic: Puerto Rico vs. Dominican Republic » World Baseball Classic: Puerto Rico vs.... Photo Gallery: Kulluk Loading Aboard Xiang Rui Kou » Photo Gallery: Kulluk Loading Aboard Xiang... Photo Gallery: Recovered Polar Bear Cub Delivered to Alaska Zoo » Photo Gallery: Recovered Polar Bear Cub... Museum in Mountain View Name Changed » Museum in Mountain View Name Changed World Baseball Classic: Semi Final Game One: Puerto Rico v Japan » World Baseball Classic: Semi Final Game One:... Matzah Bakery » Matzah Bakery 2013 Oosik Classic Ski Race/Tour » 2013 Oosik Classic Ski Race/Tour 2013 Shamrock Shuffle » 2013 Shamrock Shuffle Pink Floyd Light Show at the Anchorage Science Museum » Pink Floyd Light Show at the Anchorage... Daytona Bike Week: National Guard SuperBike Race 1 » Daytona Bike Week: National Guard SuperBike... World Baseball Classic Round 2 Miami: USA v. Puerto Rico » World Baseball Classic Round 2 Miami: USA v.... Photos: ASD Names New Superintendent as Jim Browder Retires » Photos: ASD Names New Superintendent as Jim... World Baseball Classic: Round 2 Miami, Game One: Italy v. Dominican Republic » World Baseball Classic: Round 2 Miami, Game... Photos: Empty Bowl Project at Egan Center » Photos: Empty Bowl Project at Egan Center Photo Gallery: Moose Rescue at Alexander Creek » Photo Gallery: Moose Rescue at Alexander... Jesus Christ Superstar » Jesus Christ Superstar Iditarod Day 5: Dropped Dogs in McGrath » Iditarod Day 5: Dropped Dogs in McGrath The 41st Annual Student art exhibition » The 41st Annual Student art exhibition Photo Gallery: Rotten Matanuska Creamery Cheese » Photo Gallery: Rotten Matanuska Creamery... Anchorage Police Respond to Armed Man near O'Malley Road » Anchorage Police Respond to Armed Man near O'... Iditarod Official Start (Aerial Photos) » Iditarod Official Start (Aerial Photos) Iditarod Official Start (Pre race, Mushers and Handlers) » Iditarod Official Start (Pre race, Mushers... Iditarod Official Start (Mushers 2 - 16) » Iditarod Official Start (Mushers 2 - 16) Iditarod Official Start (Mushers 17 - 67) » Iditarod Official Start (Mushers 17 - 67) Rondy Day 9: Running of the Reindeer pt 1 » Rondy Day 9: Running of the Reindeer pt 1 Rondy Day 9: Running of the Reindeer pt 2 » Rondy Day 9: Running of the Reindeer pt 2 Iditarod Ceremonial Start » Iditarod Ceremonial Start Rondy Day 8: Scale Model Club Exhibit » Rondy Day 8: Scale Model Club Exhibit Photo Gallery: Marti Reads to the Kids » Photo Gallery: Marti Reads to the Kids Rondy Day 7: Reindeer Sausage Eating Contest » Rondy Day 7: Reindeer Sausage Eating Contest