There's a question that someone paying close attention to contemporary pop music would not be considered crazy for asking:
What's with all the shouting?
Seemingly all of a sudden, bands have been having success punctuating their tunes with "hos" and "heys." These "heys" are not lyrical content, like in "Hey Jude." Nor are these chants ritually repeated, almost affectless incantations of a song's chorus, like in most recent Katy Perry hits.
Rather, they are a form of percussion, a novel — compared to what else is out there — way of thickening a song's rhythms and of calling back to a time before iTunes, Auto-Tune, recording technology itself.
On its own terms, and as a symbol of popular music's new willingness to reach back into our rural roots, this trend is as welcome as a third encore at an Avett Brothers show.
The most obvious example is, yes, "Ho Hey," the infectious, upbeat song by The Lumineers that has climbed improbably to No. 3 on Billboard's Hot 100, No. 1 on its rock chart and No. 2 on its pop chart.
"Ho Hey" is so perky and undeniable, it would be the song of the summer, if it weren't, in fact, having its biggest success right now. In chart terms, it is right behind Bruno Mars on the pop side of things, and ahead of fun. and Imagine Dragons in rock.
"Ho Hey," though, is much more folk than rock. And rather than having the backing of what remains of the music industry, like those other three acts, Lumineers are an indie trio out of Denver. One member plays a cello. One wears suspenders.
It's no wonder Billboard itself calls the tune a "surprise hit."
Along with them, the Icelandic group Of Monsters and Men used a repeated "Hey!" to great effect on its "Little Talks," a bigger hit in England than here. Edward Sharpe and The Magnetic Zeros rode the "Hey!" repetition in "Home" to love from some indie rock fans and appearances in Blue Cross commercials. Arcade Fire used a "Hey" in "No Cars Go," part of the Montreal band's apparent belief that you can never have too much percussion.
Lumineers, though, have made the monosyllabic, intermittent chant into a key ingredient of a big hit song, one that's penetrated the thickets of indie rock, alt-country and Americana and moved into the full-on mainstream.
Last weekend, they played the song on "Saturday Night Live," and next month they'll find out whether they've won Grammys for best new artist and best Americana album.
I had a note to myself to look into what I called "barking in songs" late last year, but it was when I heard "Ho Hey" being played this month on Chicago's WTMX, an unabashed pop station, that I knew something was up.
In the song, the band members repeatedly dot the tune with the two syllables of the title. This basic act — human voices shouting, in musical time — lends texture to a simple acoustic song, exuberance to the song's assertion that a couple belongs together.
"Virtually every line is punctuated by a 'ho hey,' and those that aren't get treated with a foot stomp or clap," wrote Esquire's Andy Langer. "Intuitively fun, it also underscores the chant's key appeal: In order to sing along to a chant, you don't actually have to be able to sing at all."
And, music being music, this is, of course, not new.
Such unison vocalizing "goes way back to the workaday people working in the fields, or building boats, or making pyramids," says Jimmy Tomasello, who directs the guitar and songwriting programs at Old Town School of Folk Music. "It's in the DNA. There's a need for a tribal experience that people have to have."
In pop history, think back to Sam Cooke's "Chain Gang," the 1960 hit that explicitly uses the "huh (pause) hah" chant to emulate men at (forced) labor. New wave act The Pretenders would do a riff on that, as well, for their 1982 song "Back on the Chain Gang." Is it a coincidence that the song with the chant was Pretenders' only Top 5 song in the U.S.?
It is probably not coincidence that this is happening now. Increasingly, live performance is the way bands connect with fans (and make money), and decorating songs with bits that everybody can sing along to — and that show the band being loose, seeming to have fun, on stage — enlivens the concert experience.
The Lumineers' own bio calls theirs "rustic, heart-on-the-sleeve music." The band worked to simplify its sound. What they ended up with, drummer Jeremiah Fraites told the Tribune last spring, was this: "Our songs are about people on a ship, singing arm-in-arm, all singing the same note."
