We've all been told smoking is bad for your health and can possibly kill you.

And... once you light up you won't be able to stop.

But according to, Louis Camilleri, the CEO of Philip Morris international says "While it is addictive, it is not hard to quit".

He said this during a shareholder meeting after seeing executives from other cigarette brands arguing with anti-tobacco groups. Camilleri went on to say "there are more previous smokers in America today than current smokers."

The next day, however, the company re-iterated its message from the head-honcho to say "tobacco products are addictive and harmful".

Guess long time smoker, Camilleri shouldn't put his foot where his butt is.