Starbucks will start offering beer and wine in select Southern California stores. (Flickr) |
LOS ANGELES, Calif. (KTLA) -- A Starbucks location in Calabasas will be the first in California to add beer and wine to its menu.
The Starbucks located at 26531 Agoura Road filed with the California Department of Alcoholic Beverage Control on March 12 for a license to sell beer and wine. The permit is now pending.
Starbucks has not said what brands of beer or wine it will offer locally.
The Seattle-based company announced in January that it planned to bring beer and wine to four to six remodeled stores in the region by the end of the year.
It will do the same for a select group of locations in Atlanta and Chicago.
Since first offering alcohol at its Olive Way outpost in Seattle in 2010, the chain has expanded its beer and wine menu to four other Seattle locations and one in Portland, Ore.
There, beers are $5 each while wines range from $7 to $9.
In addition to beer and wine, customers will also have access to premium food, such as savory snacks, small plates and hot flatbreads.
The alcohol available will be hand-selected and then modified over time to reflect local preferences.
The cafes will be arranged so that the seating set-up will attract individuals, small groups and even larger parties such as book clubs.
"As our customers transition from work to home, many are looking for a warm and inviting place to unwind and connect with the people they care about," said Clarice Turner, senior vice president of U.S. Operations.
Starbucks is also revamping other parts of its business strategy.
In the fall, the chain added its lightest blend ever with a Blonde roast.
It also laid claim to the health food industry by buying San Bernardino juice company Evolution Fresh Inc. for $30 million and promising to launch a series of juice shops.
Starbucks opened its very first Evolution Fresh juice bar in Bellevue, Washington on Monday, offering a variety of Jamba Juice-esque concoctions.
The company is also experimenting with new drive-through models, recycling industrial shipping containers and incorporating them into new cafes.
The Starbucks located at 26531 Agoura Road filed with the California Department of Alcoholic Beverage Control on March 12 for a license to sell beer and wine. The permit is now pending.
Starbucks has not said what brands of beer or wine it will offer locally.
The Seattle-based company announced in January that it planned to bring beer and wine to four to six remodeled stores in the region by the end of the year.
It will do the same for a select group of locations in Atlanta and Chicago.
Since first offering alcohol at its Olive Way outpost in Seattle in 2010, the chain has expanded its beer and wine menu to four other Seattle locations and one in Portland, Ore.
There, beers are $5 each while wines range from $7 to $9.
In addition to beer and wine, customers will also have access to premium food, such as savory snacks, small plates and hot flatbreads.
The alcohol available will be hand-selected and then modified over time to reflect local preferences.
The cafes will be arranged so that the seating set-up will attract individuals, small groups and even larger parties such as book clubs.
"As our customers transition from work to home, many are looking for a warm and inviting place to unwind and connect with the people they care about," said Clarice Turner, senior vice president of U.S. Operations.
Starbucks is also revamping other parts of its business strategy.
In the fall, the chain added its lightest blend ever with a Blonde roast.
It also laid claim to the health food industry by buying San Bernardino juice company Evolution Fresh Inc. for $30 million and promising to launch a series of juice shops.
Starbucks opened its very first Evolution Fresh juice bar in Bellevue, Washington on Monday, offering a variety of Jamba Juice-esque concoctions.
The company is also experimenting with new drive-through models, recycling industrial shipping containers and incorporating them into new cafes.
