By The Associated Press
7:01 AM AKDT, May 23, 2011
Alaska State Troopers and other law enforcement agencies are launching a campaign Wednesday aimed at getting drivers to buckle their seat belts.
Troopers say this year's Click It or Ticket effort will vary from past campaigns, taking aim at people who say their decision not to use a seat belt affects only them.
The campaign is modeled after a version produced in Australia.
It will feature 19 separate 30-second public service announcements.
KINY-radio reports that the first describes the events that took the life of 18-year-old Jeromey Ramage on Nov. 24 north of Healy. The subsequent 18 ads are 25-second excerpts from interviews with people affected by Ramage's death.
It's billed as the Ripple Effect campaign and it will run statewide on television and radio from through June 5.