CITY BEAT

Vintage pharmacy's shelves groan with patent medicines

Pharmacist George Simmons bought entire inventories of medications when stores closed. His Figueroa Street shop has been recreated at Heritage Square Museum, and his collection is coming out of storage.

When he died in 1974, George Abraham Simmons left a bulky legacy: boxes and boxes of drugstore pills, salves and potions — enough to fill multiple cargo containers.

What to do with it all? His family was stumped.

Pharmaceuticals and botanicals, rouges, deodorants and still-sealed packs of cigarettes — he'd accumulated around 85,000 items.

Photos: New life for old corner drugstore

To label Simmons a hoarder, though, would be oversimplifying. Take a moment to understand his world.

He was born in a speck of a shtetl in Latvia. As a teen, he worked for a self-trained Vladivostok medicine man, who doled out laudanum, since opium killed pain.

In Shanghai, Simmons learned to be a pharmacist. Then he crossed the ocean to America.

FULL COVERAGE: City Beat

After serving as a medic in World War I, he opened a corner drugstore in Highland Park — and he did not waste anything as he kept Colonial Drug running and his family fed through the lean years of the Depression.

Other mom-and-pops failed, especially when the Thrifty Drug Stores chain, offering products "cut-rate," swept Southern California in the mid-1930s.

When stores shuttered, Simmons saw opportunity and bid on their inventory at auction. But to get the items he could profitably resell right away, he had to buy enormous lots, made up mostly of yesteryear's patent medicines.

He trucked it all home, with the help of his four sons — stacking apple crate atop apple crate in the family basement. When that filled up, he moved on to the garage, and then a second garage built just for storage.

All his sons worked at Colonial Drug, first in Highland Park, then at other locations, including downtown's Grand Central Market.

Fred Simmons, 84, a lawyer, says he used to complain about sweeping the floors and sidewalk outside six days a week. Still, he worshiped his father. And one day more than 20 years ago, as he drove along the 110 Freeway in Highland Park, he saw a way both to divest of the boxes and to pay tribute.

He approached the Heritage Square Museum, which, with its Victorian buildings, aims to take visitors back in time. Would they like to have an old-time drugstore, he asked? The family would pay for it. (It took them two decades to gather the money and sift through the boxes. The nine-month construction was the easy part.)

This Sunday, Colonial Drug opens to the public. It's a new building that looks much like the original, which still stands a mile away on Figueroa Street but now houses a bank.

Inside the first new building ever constructed at the museum is a marble-topped soda fountain. Antique glass-fronted cabinets run floor to ceiling, filled with Simmons' stores of medicines from the late 19th century to the 1950s.

Sid Simmons, 90, followed his father into the pharmacy business. He still owns an Encino drugstore. But he has devoted years — with his wife, son, daughter-in-law, daughter and other relatives — to sorting through and meticulously classifying the contents of his father's boxes.

Early medicines, he says, were often little more than alcohol, which like laudanum made people feel better. There were snake oils too, promising to clear all ills. Many have wonderful labels and names: Hazel's Wonder Tablets, Prunoids laxatives, Robomalt.

Simmons' hair is snow-white and long, pulled back in a ponytail. He sometimes uses a cane. In the shop this week, he constantly picked up vintage bottles, scanning their labels, figuring out where to put them. Volunteers cleaned and dusted each one. The sorting may never be over, he said.

Simmons' two surviving sons say they're not sure what their father would say about the Heritage Square drugstore.

"He was a private man, he'd be uncomfortable," said Sid, a man of few words himself. Said Fred, "He'd feel proud that we did it, but he'd also say, 'These people are fools. This is old junk. Why is it in a museum?'"

nita.lelyveld@latimes.com

Follow Lelyveld's City Beat on Twitter @latimescitybeat or on Facebook at Los Angeles Times City Beat.

la-me-beat-colonial-drugstore-20121104
Photo Gallery: Aerial Views of Yukon River Ice Jam » Photo Gallery: Aerial Views of Yukon River... 2013 Gold Nugget Triathlon » 2013 Gold Nugget Triathlon Photos: Pavlof Volcano Erupting » Photos: Pavlof Volcano Erupting Spenard Farmer's Market Kicks Off 4th Season » Spenard Farmer's Market Kicks Off 4th Season Trekkies at the museum » Trekkies at the museum Bike to Work Day 2013 » Bike to Work Day 2013 Photo Gallery: Pamyua Plays for ANHC Crowd on Mother's Day » Photo Gallery: Pamyua Plays for ANHC Crowd on... Photo Gallery: Faster Than a Falcon 5k Run » Photo Gallery: Faster Than a Falcon 5k Run Photos: 'Back to the Future' DeLorean Replica » Photos: 'Back to the Future' DeLorean Replica Photo Gallery:  Back to the Future DeLorean Visits Alaska » Photo Gallery: Back to the Future DeLorean... Photo Gallery: APD Medals of Valor and Shield Awards » Photo Gallery: APD Medals of Valor and Shield... 13th Annual Bike for Women » 13th Annual Bike for Women Great Alaska Aviation Gathering Celebrates 16 Years » Great Alaska Aviation Gathering Celebrates 16... Photo Gallery: Commissioning of the USS Anchorage » Photo Gallery: Commissioning of the USS... Photo Gallery: 22nd Annual Salmon Run 2K, 5K and 10K » Photo Gallery: 22nd Annual Salmon Run 2K,... Photo Gallery: Walk and Roll for Hope 2013 » Photo Gallery: Walk and Roll for Hope 2013 Photos: On Board The USS Anchorage » Photos: On Board The USS Anchorage NYO 2013, Day 3 (More Photos) » NYO 2013, Day 3 (More Photos) Denali Base Camp » Denali Base Camp NYO 2013: Day 3: One-Foot High Kick, Seal Hop, Alaska Native Dance Performances, and Closing Ceremonies » NYO 2013: Day 3: One-Foot High Kick, Seal... Heart Run 2013 » Heart Run 2013 Native Youth Olympics Day 2: One Hand Reach and Two Foot Kick » Native Youth Olympics Day 2: One Hand Reach... Photo Gallery: Clark Mishler's 'Portrait Alaska' » Photo Gallery: Clark Mishler's 'Portrait... Photos: NYO 2013: Day 1 » Photos: NYO 2013: Day 1 Unalakleet Clean Water Struggle » Unalakleet Clean Water Struggle Slush Cup 2013 (part 2) » Slush Cup 2013 (part 2) Slush Cup 2013 (Part 1) » Slush Cup 2013 (Part 1) Newborn Reindeer Calves at the Palmer Reindeer Farm » Newborn Reindeer Calves at the Palmer... Piuraagiaqta 2013: Barrow's Spring Festival » Piuraagiaqta 2013: Barrow's Spring Festival Giant Pacific Octopus Eggs Hatching » Giant Pacific Octopus Eggs Hatching 2013 Arctic Man » 2013 Arctic Man 20th Alaska Custom Cycle Show » 20th Alaska Custom Cycle Show Hand Counting Write-In Votes: Ernie Hall vs. Nick Moe » Hand Counting Write-In Votes: Ernie Hall vs.... Food Truck Carnival in Spenard » Food Truck Carnival in Spenard Rage City Rollergirls » Rage City Rollergirls Photos: Deadly Shooting in Fairview, Anchorage Police Officers Involved » Photos: Deadly Shooting in Fairview,... Photos: 2013 Municipal Election » Photos: 2013 Municipal Election Photo Gallery: Helo-1 and Crash Victims » Photo Gallery: Helo-1 and Crash Victims Ida'ina Gathering 2013 at Dena'ina Center » Ida'ina Gathering 2013 at Dena'ina Center The 2013 Sportsman Show » The 2013 Sportsman Show Photo Gallery: 2013 'Choose Respect' March in Anchorage » Photo Gallery: 2013 'Choose Respect' March in... Photo Gallery: Food Bank of Alaska's Canstruction 2013 » Photo Gallery: Food Bank of Alaska's... Funeral Service for Fallen VPSO Thomas Madole Held in Anchorage » Funeral Service for Fallen VPSO Thomas Madole... Kali, Orphaned Polar Bear Cub, at Alaska Zoo » Kali, Orphaned Polar Bear Cub, at Alaska Zoo Photo Gallery: Alaska State Troopers Armored Vehicles » Photo Gallery: Alaska State Troopers... World Baseball Classic: Puerto Rico vs. Dominican Republic » World Baseball Classic: Puerto Rico vs.... Photo Gallery: Kulluk Loading Aboard Xiang Rui Kou » Photo Gallery: Kulluk Loading Aboard Xiang... Photo Gallery: Recovered Polar Bear Cub Delivered to Alaska Zoo » Photo Gallery: Recovered Polar Bear Cub... Museum in Mountain View Name Changed » Museum in Mountain View Name Changed World Baseball Classic: Semi Final Game One: Puerto Rico v Japan » World Baseball Classic: Semi Final Game One:... Matzah Bakery » Matzah Bakery 2013 Oosik Classic Ski Race/Tour » 2013 Oosik Classic Ski Race/Tour 2013 Shamrock Shuffle » 2013 Shamrock Shuffle Pink Floyd Light Show at the Anchorage Science Museum » Pink Floyd Light Show at the Anchorage... Daytona Bike Week: National Guard SuperBike Race 1 » Daytona Bike Week: National Guard SuperBike... World Baseball Classic Round 2 Miami: USA v. Puerto Rico » World Baseball Classic Round 2 Miami: USA v.... Photos: ASD Names New Superintendent as Jim Browder Retires » Photos: ASD Names New Superintendent as Jim... World Baseball Classic: Round 2 Miami, Game One: Italy v. Dominican Republic » World Baseball Classic: Round 2 Miami, Game... Photos: Empty Bowl Project at Egan Center » Photos: Empty Bowl Project at Egan Center Photo Gallery: Moose Rescue at Alexander Creek » Photo Gallery: Moose Rescue at Alexander... Jesus Christ Superstar » Jesus Christ Superstar Iditarod Day 5: Dropped Dogs in McGrath » Iditarod Day 5: Dropped Dogs in McGrath The 41st Annual Student art exhibition » The 41st Annual Student art exhibition Photo Gallery: Rotten Matanuska Creamery Cheese » Photo Gallery: Rotten Matanuska Creamery... Anchorage Police Respond to Armed Man near O'Malley Road » Anchorage Police Respond to Armed Man near O'... Iditarod Official Start (Aerial Photos) » Iditarod Official Start (Aerial Photos) Iditarod Official Start (Pre race, Mushers and Handlers) » Iditarod Official Start (Pre race, Mushers... Iditarod Official Start (Mushers 2 - 16) » Iditarod Official Start (Mushers 2 - 16) Iditarod Official Start (Mushers 17 - 67) » Iditarod Official Start (Mushers 17 - 67) Rondy Day 9: Running of the Reindeer pt 1 » Rondy Day 9: Running of the Reindeer pt 1 Rondy Day 9: Running of the Reindeer pt 2 » Rondy Day 9: Running of the Reindeer pt 2 Iditarod Ceremonial Start » Iditarod Ceremonial Start Rondy Day 8: Scale Model Club Exhibit » Rondy Day 8: Scale Model Club Exhibit Photo Gallery: Marti Reads to the Kids » Photo Gallery: Marti Reads to the Kids Rondy Day 7: Reindeer Sausage Eating Contest » Rondy Day 7: Reindeer Sausage Eating Contest