H&M has welcomed Czech tennis star Tomas Berdych as the fashion company’s newest ambassador on and off the court, the company announced Tuesday.
Berdych, who reached the Wimbledon finals in 2010, will help H&M design a tennis collection and wear the company’s apparel on court appearances.
"This is H&M’s first foray into tennis and it is very flattering for me to be their first ambassador,” Berdych said in a statement. “H&M is young, cool and easy, everything I think clothing should be. I love fashion, and it’s great to now have H&M to help me develop my tennis and off-court apparel. I’m sure we will do great things together.”
The partnership “marks a new chapter in the relationship between sport and fashion,” the company said in a statement.