Four Tools to Get More from Your Business Social Media Efforts
Social media is still truly in its infancy, so finding the right way to maximize social media efforts is always a challenge for small businesses. Whether you are questioning whether your social media activities are effective or just concerned about spending too much time on social media, there are a host of tools available to help you get more out of your social media efforts.
Facebook Insights from Yahoo Marketing Dashboard
Is social media worth your time? To answer that, you have to be able to measure it. Facebook Insights, a free part of the Yahoo Marketing Dashboard, shows you what posts have been effective, locations of where you are engaging, age and gender of the people you are engaging with and more. This way, you can focus on what’s working and ditch what isn’t
Another issue with social media ROI is that it takes too much time, so the benefits diminish. Tweetdeck is a free tool where you can pre-schedule your tweets, allowing you to spend less time going back and forth between other tasks and the social platforms. It also allows you to filter content into columns so that you can quickly view what is most important to you, whether that is staying on top of key customers, monitoring competitors or viewing mentions of your own business.
Another great way to get more from your social media efforts is by having a direct dialogue with your customers via email. Constant Contact allows you to put an email sign-up box on your website and then create and monitor email communications with your customers and potential customers. With social sharing options and most importantly, clear analysis of who has opened each email and how many times, you can really tell what types of email campaigns are working and at what levels. lso, Constant Contact integrates with the Marketing Dashboard from Yahoo- you can view a summary of your email campaign metrics, compare results with previous campaigns and industry averages, and spot trends to increase the effectiveness of email programs
Content takes a while to create, so why not repurpose it and get more bang from your buck? This is what Twylah does. Another free tool, Twylah takes your top tweets and tweeting topics and put them into a slick-looking page that you can then re-share on Twitter, Facebook and Google Plus. It also gives you widgets to add to your website that display the topics that you tweet about directly on your business’s site. Plus, it helps you to enhance your SEO for your brand and related keywords.
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