Anchorage garbage truck turns pink to raise money for American Cancer Society

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ANCHORAGE (KTUU) - You may see one of Northern Waste’s solid waste units sporting a shade of pink to raise money for the American Cancer Society during Breast Cancer Awareness Month.

'Bruno' the pink garbage truck is part of Northern Waste company's campaign to raise money for the American Cancer Society. (KTUU)

The company hopes to raise $20,000 for the American Cancer Society’s Real Men Wear Pink Fundraising.

"We did want to do something on a grand scale and what's bigger than a garbage truck?," said Sara Jost, the director of sales and marketing for Northern Waste. "With that, we just wanted to bring joy and happiness to those affected by cancer. With that, raise funds,” she continued.

“We have a big goal of $20,000 that we're hoping to raise for those in Alaska who need cancer treatment and resources. ”

People can take a selfie with the truck and post the photo to Facebook and Instagram using the hashtag, #NWGOESPINK.

For every photo posted, the company will donate $5 to the American Cancer Society. Jost stresses the importance of taking the selfie safely, and not doing so while driving.

If you can’t catch the truck -- named Bruno -- on the streets, you can meet up with the truck every Saturday during the month of October at a designated location to take a selfie with the truck.

On Thursday, Bruno will be at Party World at Arctic Boulevard from 12 p.m. until 2 p.m.

The public can also donate to the campaign to raise money for the American Cancer Society by donating directly.

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