NCAA to allow athletes to cash in on their fame

Duke's Cassius Stanley (2) blocks the shot of Northwest Missouri State's Diego Bernard (1) during the second half of an NCAA college basketball game in Durham, N.C., Saturday, Oct. 26, 2019. (AP Photo/Ben McKeown)
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ATLANTA (AP) & ANCHORAGE (KTUU) - ATLANTA (AP) - The NCAA Board of Governors has taken the first step toward allowing athletes to cash in on their fame. The board voted unanimously on Tuesday to clear the way for the amateur athletes to "benefit from the use of their name, image and likeness."

The vote came during a meeting at Emory University in Atlanta.

In a news release, board chair Michael V. Drake said the board realized that it "must embrace change to provide the best possible experience for college athletes."

The news release goes on to say that specifically, the board said modernization should occur within the following principles and guidelines:

- Assure student-athletes are treated similarly to non-athlete students unless a compelling reason exists to differentiate.

- Maintain the priorities of education and the collegiate experience to provide opportunities for student-athlete success.

- Ensure rules are transparent, focused and enforceable and facilitate fair and balanced competition.

- Make clear the distinction between collegiate and professional opportunities.

- Make clear that compensation for athletics performance or participation is impermissible.

- Reaffirm that student-athletes are students first and not employees of the university.

- Enhance principles of diversity, inclusion and gender equity.

- Protect the recruiting environment and prohibit inducements to select, remain at, or transfer to a specific institution.

The NCAA press release goes on to say that "the working group will continue to gather feedback through April on how best to respond to the state and federal legislative environment and to refine its recommendations on the principles and regulatory framework. The board asked each division to create any new rules beginning immediately, but no later than January 2021."

More information can be found here.

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