ANCHORAGE (KTUU) - With the fall semester less than a month away, the University of Alaska Anchorage held an introductory press conference for new Athletic Director Greg Myford on Tuesday.
“I want to be where education, high-level performance, and leadership intersect,” said Myford. “The athletic director position is just about the bull’s eye.”
The Seawolves announced Myford as the school's new AD in June. He’ll replace interim AD Tim McDiffett, who retired after 37 years with UAA. McDiffett took over the role after Keith Hackett stepped down from the position in June of 2017.
Myford's resume includes working for the Tampa Bay Lightning and Detroit Pistons and he spent 10 years as the director of External Relations for Pennsylvania State University.
The new AD will inherit challenges as the athletic department has had its well-publicized struggles with generating revenue ending the Great Alaska Shootout in 2017, and nearly losing both skiing and hockey programs in 2016.
“There comes a time when you cannot save your way out of it, you have to address the other side of the equation,” said Myford. “How do we raise revenues, and I think that’s what my focus will be."
Recently, he worked for IMG College managing multimedia rights agreements and sponsorships, and says raising revenues will be one of his strengths.
“This is not unique to UAA. There are a lot of college athletic programs trying to figure out how we pay the bills,” said Myford.
Myford also established some clear short-term goals like a 100-day listening tour as he gets settled in, clear communication, and data management.
Classes at UAA officially start on August 27.